All of these design elements add up to create a casual look and feel, that is perfectly aligned with their young audience demographic. The shape is a rectangular and oval shape for the signs, which are rounded at the corners. These colors are used to good effect as that are associated with nature, happiness, and energy, which reflect perfectly the show’s positive and fun atmosphere aimed at children. It uses a green and yellow color scheme that is bright, cheerful, and eye-catching. This creates a strong contrast with the green background and makes the text easy to read. The Sesame Street logo uses a sans-serif font that is bold, capitalized, and white. It was created by the design team at OPTIFONT. The name of the Sesame Street font that most closely resembles the original logo lettering for this famous kids TV series, is a typeface by the name of Alternate One.
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